From launching a global professional network to building a Toronto garden suite to advising organizations on AI and strategy, every engagement draws on something I've actually done.
International Procurement · Oil & Gas · ConocoPhillips · Non-profit sector
Humanitarian aid & crisis operations · Dawlaty
Public Safety Canada · national merchandising operation, Property management, Community leadership
Silaa Network · Garden Suite · AI advisory · Consulting, ETA search
Whether you are building something new, navigating a change, or simply need a thinking partner who has been there, there is a place for you here. Take a look at what I do and see what fits.
Whether you are an individual navigating a shift or an organization managing change and AI integration, I have been on both sides. Government, humanitarian, social enterprise, and corporate. I help you move through the transition without losing what works.
I built a garden suite in Toronto, fast, efficiently, and successfully. HST rebate secured, STR licence obtained, 5-star Airbnb achieved. I can walk you through how to turn your Ontario property into an income-generating asset, from first permit to first guest.
Clean, fast, functional websites, no subscriptions, no bloat, no agency fees. I am the client-facing strategist and my developer handles the build using AI-assisted workflows. You get a professional site quickly, at a fraction of the usual cost.
From research documentation to marketing campaigns, I produce video and media projects that tell real stories. Clients include the SAWA team, a research initiative I delivered a full video product for. If you have a story to tell or a campaign to run, I know how to shape and deliver it.
HR evaluations, policy development, and process design grounded in real operational experience, federal government, national workforce management, and organizational change. I help you build systems that actually fit how your team works.
Have an event and need someone to plan, manage, and execute it? From corporate networking to community conferences, I have produced sold-out events with sponsors, speakers, and measurable outcomes. Attendees have called them the best events they have experienced in Canada.
Available for speaking on community building, AI in organizations, diaspora entrepreneurship, and real estate in Toronto.
Hosted and produced a flagship Toronto conference challenging health stigma in Arab professional communities. KitchenAid sponsored. Full-room audience.
View the event ↗A complete video product created for the SAWA research team. Strategy, production, and delivery, from brief to final cut.
Watch the video ↗Al-Qazzaz Foundation for Education & Development, community programming for newcomer women.
Watch the reel ↗Working with Ruba's Circle was an easy and smooth experience! Their communication and planning pace were excellent, and the final deliverables are both high quality and culturally fitting. I would absolutely work with them again and highly recommend them!
Thank you so much for all of your enthusiastic support and innovation! It was a pleasure to work alongside you on the Admin team supporting event response. I look forward to our paths crossing again.
In recognition of exhibiting initiative and creativity to improve operational efficiencies in the financial reporting process, training, and the Budget and Expenditure Management Tool (BEMT).
I want to thank you for all your efforts and the opportunities you provide, and I love the new website!
Not case studies from someone else's company. Each one is something I founded, funded, built, and operate today.
Founded and currently managing Silaa, a professional network for Arabic-speaking women, built under Ruba's Circle. A full web platform with directory, events, training, and bilingual community features. Silaa events have attracted academic collaborators including the University of Toronto Anthropology department's SAWA team.
Designed, permitted, financed, and built a garden suite on my Toronto property, fast and efficiently from approvals to keys. Secured the government HST rebate, obtained a Short-Term Rental (STR) licence with the City of Toronto, and achieved a 5-star Airbnb rating. A complete, successful project now operating as both a long-term rental and Airbnb.
Delivered AI usage policy gap analysis and governance frameworks for nonprofit leaders. Supporting organizations on AI integration, change management, and operational design. Certified in AI process implementation.
Within a year of arriving in Canada, joined CultureLink's board and served as Chair (2017–2020). Panelist with Senator Ratna Omidvar on inclusive workforce policy. Spoke at the Rotary International Convention in Toronto. Chaired research for the Private Refugee Sponsor Network of Ontario.
Through the Ruba Bilal Search Fund, I am conducting a focused, full-time search to acquire a privately held business in home services, specialty trades, or essential facilities maintenance, primarily in the Greater Toronto Area and Ottawa. Canada is in the middle of its largest ownership transition in history, and I am looking for owners who have built something real and want to see it carried forward by the right hands.
I started my career in Damascus as an International Procurement expert in oil and gas at ConocoPhillips, then shifted to the non-profit sector, where I spent almost 13 years. I began that work in Syria. When the war came, I moved to Lebanon and spent four years building humanitarian response initiatives and managing Dawlaty's programs, all while my own family navigated displacement.
When I arrived in Canada in 2016, I brought all of that with me. I volunteered and worked in property management, then merchandising, and went on to lead national operations across Canada. I worked inside Public Safety Canada, chaired EDI committees, and then turned my attention to building something of my own.
The thread across all of it: I always build, develop, or create, even in hard conditions and with limited resources. And it works. That's what I bring to every engagement.
It is the people I know, trust, and work with. Over thirty years across three countries and multiple sectors, I have built a wide circle of talented professionals in areas ranging from technology and design to policy, communications, and operations. When you work with me, you get access to that circle. I connect the right people to the right opportunities and bring in exactly the expertise a project needs, without the overhead of a large firm.
30 minutes. No pitch. I will tell you what I actually think, based on what I have actually done. Open to advisory engagements, and to quiet, confidential conversations with owners and investors considering a transition.
We acknowledge the land we are meeting on is the traditional territory of many nations including the Mississaugas of the Credit, the Anishnabeg, the Chippewa, the Haudenosaunee and the Wendat peoples and is now home to many diverse First Nations, Inuit and Métis peoples. We also acknowledge that Toronto is covered by Treaty 13 with the Mississaugas of the Credit.